Who has the cleanest website of them all?

A REAL LOOK BENEATH THE SKIN

30 things Bad Apple checks

Bad Apple looks at each real webpage for the things that can confuse Google, frustrate visitors or quietly hold a website back.

1. Does every page have a clear name?
2. Is that page name too short or trying to say too much?
3. Does every page have a description for Google?
4. Is that description a useful length?
5. Does every page have one clear main heading?
6. Are several main headings competing for attention?
7. Is the page accidentally telling Google to ignore it?
8. Does Google know which version of the page is the real one?
9. Is the page sending Google to a different address?
10. Does the page include helpful information specifically for search engines?
11. Is any of that search-engine information broken?
12. Will the page look good when someone shares it?
13. Do the links clearly explain where they lead?
14. Is the page properly set up for phones?
15. Does the page identify what language it uses?
16. Do the images include descriptions Google and screen readers can understand?
17. Is there enough written content for Google to understand the page?
18. Are different pages using the same name?
19. Are different pages using the same Google description?
20. Does the page stay focused on one clear topic?
21. Can visitors and Google load the page successfully?
22. Do any of the links checked lead to missing or broken pages?
23. Does every page have a recognizable browser-tab icon?
24. Do the headings follow a clear, sensible order?
25. Do any pages redirect visitors more than once?
26. Does the website mix secure and insecure links?
27. Can Bad Apple find a sitemap in the website’s standard locations?
28. Are the website’s instructions blocking Google?
29. Are any of the images checked unusually large?
30. Can Bad Apple find clear business or contact details on the homepage?

Bad Apple doesn’t just find problems. It explains what they mean—in language that makes sense.